About the Business
Desira is a family owned motor group, founded by John Desira in 1972. John Desira started in the motor trade in London, working as an Apprentice Technician. Once qualified, he was recommended a small garage in South Lopham, Norfolk; where he started his own business. Desira has expanded over the years from this first garage and is now the one of the largest privately owned Fiat Dealer groups in the country. Employing over 240 staff, with 8 dealerships across Norfolk, Suffolk and North London, Desira is also Europe's largest Fiat and Alfa Romeo Parts distributor.
The aim of the company has always been to provide exceptional service and offer fantastic value for money to both our loyal and new customers. With over 40 years of experience, Desira have continued to expand with Alfa Romeo, Abarth, Citroen, Fiat, Nissan, Chrysler, Jeep, Peugeot and most recently Infiniti franchises.
Location & Hours
Vulcan Road North
