Lifestyle Renault Eastbourne

The Lifestyle Motor Group was formed following a management buy-out of part of the Ford division of HMG Holdings Limited, a previously large national motor dealer group. The Lifestyle formation was completed in May 2001. The Lifestyle brand was created in advance of the management buy-out, to establish and promote a new initiative and contemporary image for today's market place; reflecting the forward thinking of the Directors and the diverse products of the business. With a supportive management team the business took the local markets by storm. Increased marketing programmes successfully heightened awareness on the immediate areas of Kent, Surrey and Sussex. After three years of stable business, the Directors decided to expand and increase the coverage of the franchised territories by purchasing a dealership in Crawley, West Sussex. In the latter part of 2005, the Mazda franchise was added to this new facility to complement the existing Ford franchise.